The Dance Studio Industry Is More Trendy Than Ever

By | October 26, 2017

Today’s constant flow of young, middle-aged, and elderly Americans to their local dance studio is no misstep. Many see dancing as an appealing route to physical fitness, and millions more have been drawn to the flash, dash, and fun of it by such television shows as “Dancing with the Stars” and “So You Think You Can Dance.”

No longer is dancing on TV reduced to remnants of the Lawrence Welk show. The faces of contemporary dancing performers are those of Maksim Chmerkovskiy, Julianne Hough, and Karina Smirnoff, among others. The impression they’ve made is that viewers, too, can learn how to dance – and do so with a strut, flair, and pride.

Dancing studios that offer Latin-inspired, ballroom, and fusion classes, in particular, have benefited from the trend. Furthermore, baby boomers are expected to fuel it for at least the next five years, especially in classes for ballroom dancing.

According to Angela Prince, director of public relations for USA Dance, the popularity of ballroom and Latin dancing has been growing since about 2000. Television shows have boosted, not created, the trend, she said.

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