You can have a great school fundraiser planned, if parents, teachers, students and community members don’t know about it – then your school isn’t going to raise nearly as much as it could. So getting the word out is super important for the success of your fundraiser. Here are 5 tips for successful publicity for your school fundraiser.
Focus on the benefit of the fundraiser. Parents, teachers and community members are more likely to participate if they truly understand how funds raised will be used for the school. Doesn’t it sound better that your school is “raising money to send the marching band to a national competition” as opposed to simply “please support our school?” Even if you’re doing just a general school fundraiser it still benefits the school’s education programs, right? Focus on what benefits your students will receive from funds raised.
Offer alternatives to asking “the usual suspects.” Many workplaces today do not permit fundraising activities at all, so parents cannot ask co-workers for their support. Suggest creative alternatives such as asking contacts from religious groups, social and civic clubs. If you’re doing a product sale fundraiser like a gift catalog remind them that the items will make good gifts. You can shop now for the holidays and beat the store crowds!
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