China’s Baidu A Delicious Meal Or a Hot Potato?

By | November 4, 2017

Baidu, the leading Chinese language internet search provider, is rumored to be secretively planning a B2B platform, similar to that of Alibaba, and is to adopt free mode to rival Alibaba (1688.HK), the top industry player in China, according to Beijing Business Today. Hu Xinran, COO of China.tootoo.com, the No.3 Chinese B2B foreign trade website, has joined Baidu recently, which was considered to be a sign Baidu is set to explore the B2B market.

Baidu.com, has just announced his Q3 net profit, rosing 91.4 pct year-on-year to 347.9 mln Yuan, driven by a strong paid-search business. Now it is at the summit of its power in the search engine field, while the B2B field is confronting its transformation stage. Then does it’s an wise move for Baidu to enter b2b market in this time? Is it a delicious meal or a hot potato?

As a giant search engine in China, Baidu enjoys lots of advantages in building a B2B platform. There is a saying “dancing with the search engine” in America, which reveals the importance of search engine for e-commerce business. So enterprises e-commerce tend to depend on search engine, and more and more buyers and sellers get orders and make successful business through search engine. And search engine marketing will become a favorite for SMEs as its low threshold. Baidu can take its advantage in search engine field and adopt “cost for action mode”. Another tendency we should realize is that enterprises are eager for an independent e-commerce platform, breaking its rely on B2B companies .b This is why there is a saying “dancing with the search engine” in America, which reveals the importance of search engine for business. While Baidu’s mature internet technology can help them to build their own b2b platform and promote to the e-commerce web2.0.

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