Rarely do you walk into a video game store and see many game titles catered exclusively for the female game audience. There is virtually no big box support for such titles as they spend millions of dollars catering exclusively to male audiences. After all, conventional wisdom would suggest that since only games for males are being made, that only males are interested in playing video games. This couldn’t be further from the truth, a fact often overlooked by larger game publishing companies such as EA, Activision or Take-Two. The statistics alone disprove the notion that girls are not interested in spending time playing video games. The Sims is the best selling game of all time and a large amount of its success can be attributed to its loyal female fan base. 40% of all girls in Australia that participated in a survey admitted to spending time online playing video games as well. This is a global trend that as more game enabled devices are available, so does the potential audience for your products. From personal experience I can attest to the power of focusing on the female gamer audience and the amount of success it can bring to your game portals. Hopefully this article can shed some light on what you can do to acknowledge the female audience and entice them to use your product.
This would be common sense regardless of any type of video game or interactive content you would develop but due to the lack of exclusively developed girl titles how would you go about starting? The answer isn’t necessary waiting on a shelf of a game retail store but rather online on a games website or games portal.
Depending on the age range of the female audience you will find some games more popular than others. These games usually have simple and easy to learn game play factors that most professional game developers would consider basic or even in some cases downright primitive. Don’t be fooled by this or dismiss this fact. Its a mistake that many game developers make and hold against working on such games that would otherwise be something the female audience would be interested in.
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