Another one of the best viral marketing campaigns, this one in particular was part of a larger campaign called the “Dove campaign for real beauty “. The viral video consisted of an insider’s look on the beauty industry, revealing to the audience the internal workings of using beauty for advertising.
The video begins with a normal pretty girl taking a seat in front of a camera whereby a group of makeup professionals turn her into a model looking girl. The makeover does not end there however; a photo of the girl is then altered digitally to look even more beautiful.
Finally the finished photo is then used on a billboard advertising a fake beauty product. The video was viewed 40,000 times in the first day of its release and 1,700,000 times within a month of its upload. Here is why:
Exposing the secret behind beautiful ad models for the masses was a novel and interesting idea. It attracted the attention of audience and this led to the fast spread of the video all over the internet.
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