The Rise of Live Video and What It Means for Marketers

By | October 25, 2018

Capture and share those moments using live video. Whether you are cooking your favourite food or visiting your favourite place, share your experience in real time. Live video has now become social media’s favourite kid.

According to Mary Meeker’s Internet trends Report of 2016, the video viewership is exploding, with Snapchat and Facebook Live showing the way.

The Golden Age of Online Video
“We’re entering the new golden age of videos online,” Mark Zuckerberg said while announcing Facebook’s major update to its streaming service app to give live video more prominence.

It has inked contracts with over 140 media companies and celebs to create videos for its live streaming service.

Twitter acquired Magic Pony Technologies to enhance the video and picture quality which shows how important video is for them.

Tumblr recently launched live video by integrating with existing live video solutions – YouTube, YouNow, Kanvas & Upclose. With the multi-platform support Tumblr aims to score deals with partners like Mashable, Huffington Post etc.

As, three fourth of the world’s mobile traffic will be video by 2020, nobody wants to stay behind in the race for online video supremacy.

Go Live!
Here is a list of Apps which let you live stream video:

Video Link : https://wp.me/p9hlzp-1ga

Facebook Live – You can share live feed with your friends, interact with them in real time and see the reactions to know how your broadcast is going.
Periscope – The Live streaming app by Twitter will notify your followers when you go live and the broadcast is available for replay up to 24 hours.
Meerkat – Just press ‘stream’ to broadcast a live video. Other users get push notifications to view and comment on your live stream. You can save the streams to the Meerkat Library.
Stamp – Watch thousands of entertaining shows, chat with your favorite broadcasters or go live using special effects and overlays.
YouNow – Discover talented broadcasters, watch live streams. You can now post live videos to Tumblr with YouNow.
Livestream – Broadcast HD videos from mobile or tablet. It supports Go Pro Hero Cameras, so you can broadcast your next sky-diving adventure.
UStream – Track your audience, gain insights and capture leads. Its partners include Panasonic, Samsung, Logitech, CBS News, and Viacom.
Tarsii – Lets you live stream video to your Twitter followers and also saves your video to the cloud for later viewing.
Who’s doing it?

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