Guide for Effective Video Marketing

By | November 5, 2018

Video marketing is a popular marketing strategy. If a business is smart, they’ll take advantage of it. However, not all of them are successful. Little do they know that there are ways that will kick off your video marketing campaign with a bang, even as a startup business. Here are some of them:

The Video Should Be Catchy

Tricky, right? Especially if your topic can be quite boring or technical such as SEO (honestly). You can’t expect to recycle the same content and get high engagements each time. Your viewers are going to get tired of you. Try to show the topic in a different perspective, in such a way that it is interesting for your target audience. You can connect it stories they want to hear about, like a popular television series or movie. It’s important to be creative when it comes to marketing strategies, especially with content.

The Video Should Be Short and Concise (If Possible)

Truth be told, in this today’s generation, people have such a short attention span. Nobody’s going stick around for a ten minute video they are not interested in. Yes, it can be challenging to jam all that technical information in a one to three minute video, but it’s possible! If your goal is to create conversions, a 30-second clip is enough. Just establish a clear message and make sure you are delivering it to your viewers.

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There Should Be a Call to Action

It’s all fun and games with videos, but never forget the reason you created the video: to deliver results. Imagine a video without call to actions. Your target audience may have watched your video until the end, but they won’t do anything because they are lost. They won’t know what to do or where to go if you don’t direct them. This will lead to a significant loss of potential conversions. A simple “Visit or website” or “Subscribe now” can make all the difference for your video marketing campaign.

Post on Multiple Platforms

Don’t waste the effort you put in creating a video–especially if it’s has a high production value–by posting it only on one platform. If your business has accounts on multiple platforms, make sure you post on all of them. When deemed necessary, you can tweak the video to fit that specific platform or if you have a different target audience for a different platform. If you have a budget, using paid advertising for your video will boost your visibility a lot.

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