There are an increasing host of hotel websites all with a slightly different offer. You have the independent hotels websites that offer their own hotel and no-one else – often offering sleek and sophisticated design notes and lots of elegant, high-quality photography. There are the chain hotel websites that market a full raft of hotels sitting under one single brand, offering less a booking function and more the opportunity to communicate the overriding brand and the hotels that fall under it. There are package websites that offer hotels as part of a package boasting a host of different facets, such as flights and airport transfers – which boast a more aspiration design and very often a somewhat more busy design. And then there are the classic hotel booking websites that allows guests to search for locations or hotels directly, view the available dates and room types, and make a booking. These hotel websites offer the opportunity to be a little more idiosyncratic in terms of web design as there are so many variables, and this is also an arena that has a significant amount of competition and so creating a really robust, eye-catching and fluid design is very important in this market to ensure your website sits apart from the others.
Functions of Clean Design
There are a host of challenges that are present in this industry and market – with so many different things to consider. Starting with your website’s homepage which serves as the route in for the products you offer and the services available, while also functioning as an essential showcase page for your brand; a good and well-designed homepage is an absolutely fundamental element of any website and requires a great deal of thought, planning and design thinking. Beyond
the webpage, a consistent and clean design with a strong emphasis on user-experience is the way to retain users to your site and increase the chances and likelihood of these users becoming bookers. In the current design climate and sphere there are a host of reasons to favour a more simple and clean design ethos. There are so many different theories and arguments for and against clean design, but the mode certainly favours this design ilk at the moment, and so this is very much the convention for this particular industry and market.
While there is no prescriptive way to go about designing and thinking about the design and user experience of your website – there are a host of industry-specific best practice considerations to take into mind. With so many experts in this often complicated field it’s definitely pragmatic to consult with agencies specialising in this area to make sure your website’s design is every bit as it needs to be to compete in this ever competitive market. The best hotel website design is achieved by this sort of collaborative activity.
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